Hilton announces new affordable hotel brand, Tru

USA Today

LOS ANGELES–Hilton Worldwide today announced a new affordable brand targeting younger travelers.  Tru by Hilton will debut at the end of this year. It will be Hilton’s 13th brand, and its re-entry into the midscale hotel segment. The company introduced the new brand at the Americas Lodging Investment Summit in Los Angeles.  [Full Article]

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