Expedia Wants to Power Hotels’ Direct-Booking Efforts

(Skift)

If you can’t beat ’em, then join ’em — or at least get a piece of the pie.  As major hotel chains embark on campaigns to push direct bookings on their own sites, Expedia Inc. has been testing programs since early this year in which it would help power such efforts, Skift has learned.  [Full Article]